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Wall Street Journal announces iPad subscription price
WSJ have announced that a monthly iPad subscription to the Wall Street Journal will set you back $17.99 a month, this compares to $29.08 for the print version and $8.58 for the online version.
They also announced detail of the advertisers and other publication prices.
Six advertisers, including Coca-Cola and FedEx, have agreed to advertise with the Journal, and a four-month ad package costs $400,000, according to these people. Coke and FedEx declined to comment on terms.
Esquire, whose iPad plans are furthest ahead in the Hearst magazine stable, is leaning toward a downloadable issue without advertisements for now, priced at $2.99, or $2 less than the physical magazine’s cover price.
Through a marketing deal with Procter & Gamble’s Gillette brand that was brokered by Publicis Groupe’s Starcom MediaVest, Rodale’s Men’s Health magazine will offer iPad users 10 free pages of its April and May iPad editions. Gillette Odor Shield products will be the lone advertiser on what Rodale executives are calling the “preview issue” of Men’s Health for the iPad. Those who choose to download the full iPad issue will pay the $4.99 Men’s Health newsstand price.
